- Joined
- 15 November 2006
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The value of all Branding isn't what it used to be, the modern market can be very fickle.
Especially in financial services.
"The big 4 banks and AMP" have a terrible reputation that won't turn around any time soon, in my opinion. AMP should be broken up in some way and the profitable parts of their business repackaged & branded.
I find it interesting when groups set up new super funds and try to give them a 'fun' name and colourful marketing, when in reality, the majority of super fund products really are very similar. eg. https://smartmonday.com.au https://www.spaceship.com.au/
Spaceship go to great lengths to brag about investing in tech. The fact is they use ETFs & Index funds and charge you administration fees of 0.80% for the privilege. One could easily set up a similar portfolio through an SMSF or retail fund.