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- 2 June 2011
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Ten's content is pretty much land locked on their network, and it's mostly "One swing" shows, where they have one chance to generate ad revenue, before the episode is shelved in the archives.
Their future is going to come down to how much market share they can take, using generic programing in fixed timeslots, in a world where there is growing sources of content where consumers can tailor their content to their preferred genres and time shift it as they like.
I guess I just don't see it as a growth business, they are heavily tied to one distribution type which is going to come under enormous pressure.
My money is on Disney, the business model just makes a lot more sense to me.
I didn't realise we were talking about Disney.
TEN doesn't need to be a growth business, all they need at this point is a more normal slice of the pie, even if the pie is shrinking. Making cheap reality TV works. There is no need to import it, and dare I say it, it would not be as successful if didn't have local contestants on it.
They still have plenty of issues, not least of which is short term funding. I thought it was worth noting that they seem to have turned around the problem of declining market share.
Your points are interesting enough, although tangential to the point I was making.