- Joined
- 14 December 2009
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Yeah Value Snatcher I agree that there is more to JB than Apple stuff which sells itself, and provides very small margins. It's the extras that give them the cut when selling the apple gear anyway.
But JB will have to stop just blindly rolling out stores as their growth method and start innovating more for their sales. A lot of my friends who have grown up with JB and it's excellent prices all of a sudden found that their prices were no longer guaranteed the best in the area, which was their strength prior. I think that they may end up going the way of the other retailers and establishing a strong market share then get lazy. So far so good.
They should cut out all the glossy rubbish and stop trying to dress up everything - it may look better but JB was never about looking good, it was about having the latest gear with the young kids selling it who liked it, knew it and sold it at the very best prices. This sales model suits apple well and if they lose apple then they can still sell all the good accessories. The gloss just goes straight into the prices and cuts into the margins. Plus like for likes are not that pretty, which speaks quite plainly for their changes.
But JB will have to stop just blindly rolling out stores as their growth method and start innovating more for their sales. A lot of my friends who have grown up with JB and it's excellent prices all of a sudden found that their prices were no longer guaranteed the best in the area, which was their strength prior. I think that they may end up going the way of the other retailers and establishing a strong market share then get lazy. So far so good.
They should cut out all the glossy rubbish and stop trying to dress up everything - it may look better but JB was never about looking good, it was about having the latest gear with the young kids selling it who liked it, knew it and sold it at the very best prices. This sales model suits apple well and if they lose apple then they can still sell all the good accessories. The gloss just goes straight into the prices and cuts into the margins. Plus like for likes are not that pretty, which speaks quite plainly for their changes.