Dona Ferentes
A little bit OC⚡DC
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If drinkers are feeling the impact of higher interest rates, Treasury Wine Estates chief executive Tim Ford says they’ve got a funny way of showing it.
He’s seeing no signs that consumers are trading down to cheaper drops. Sales of plonk above $30 a bottle are growing in Australia, US and Asia and holding steady in Europe, while mid-market buyers – spending between $15 and $30 a bottle – are tending to drink less often, but buy more expensive wines when they do...
He’s seeing no signs that consumers are trading down to cheaper drops. Sales of plonk above $30 a bottle are growing in Australia, US and Asia and holding steady in Europe, while mid-market buyers – spending between $15 and $30 a bottle – are tending to drink less often, but buy more expensive wines when they do...