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It would be a higher level of confidence than a company that just self certifies, would you not agree to that?
Sigh. Here we go again...
If a company self certifies there are always people going to try to catch them out. The Consumer protection agencies for a start. If a customer or one of these agencies catches the company out, they can be sued.
If there is a certifying agency, there is a financial relationship between the company and the certifyer. It's up to the certifying agency to do the checking, but if they find non compliance, they remove the certification and they don't get their money any more. That applies to Halal, the Cancer Council and whoever else. Money changing hands means corruption. Leave it to the market (you like free markets don't you ?). A random check every now and then is just as good as a certifying agency that receives money regularly. In fact, the Halal council could randomly check if food advertised as Halal actually is, and if not could take the suppliers to court. But they want their regular blood money from the companies don't they ?