Senetas (SEN) 34c
CRITERION
Tim Boreham
May 24, 2006
NEW Senetas chief John DuBois is baffled about the dearth of market confidence in the purveyor of high-speed encryption devices. "I don't think the market understands us, to be honest," he laments.
But as DuBois knows, the market is all-knowing and never, ever wrong - especially day-traders, who account for about one third of the Senetas register and often punt big volumes on any given day.
Investors have sent Senetas shares 27 per cent lower since April 28, despite the company affirming its profit expectation on that date.
Earlier in April, chairman Francis Galbally offloaded 2 million of his Senetas shares at 60c, which didn't exactly go unnoticed.
In the latest setback, Senetas has been tainted by some bad odours emanating from its US distributor, SafeNet. Regulators are probing SafeNet over options granted to executives, as well as "accounting irregularities".
SafeNet has been a vital conduit for Senetas to win sensitive military and government contracts, but failed to deliver targeted sales in the first half.
DuBois says Senetas no longer relies on SafeNet, as it increasingly wins sales through direct channels. Senetas will continue to work with SafeNet, but is having talks with other US-based entities.
According to one Senetas watcher, chopping and changing US distribution isn't as easy, given the sensitive nature of the contracts. He also questions whether the Senetas product suite is as unique as the company claims it is.
To be fair, Senetas has been winning a number of contracts elsewhere and expects to sign a distribution deal with two telcos.
SafeNet expects an $11 million pre-tax profit in the year to June 30. Given that it posted only $917,000 in the first half, it needs a monster second half.
Galbally says management realised last November that SafeNet wasn't going to be the revenue generator it had assumed. Senetas argued that the loss of contracts was a timing issue only, and that the cash would flow in the second (current) half.
Senetas was Criterion's glamour stock last year, hitting a peak of 91c in early December.
DuBois says the "real value" of Senetas stock is around 55c, but Criterion remains cautious.
We last rated Senetas as a HOLD at 63.5c in early March, and will continue to do so, at least until DuBois holds a strategy briefing within the next three weeks.