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Anyone know why this has been caned so hard? The fall in the AUD? I have heard of this as a good defensive stock but was surprised over weekend to see how low SP has fallen
they are getting hammered because they import their stock/materials. so when the aussie dollar is down cost of products increase.
Someone has been buying a lot of Jocks & Socks today, hit .445c!
Maybe shorters have put the skids on and need more jocks.
Date: 13/3/2009
Author: Simon Evans
Source: The Australian Financial Review --- Page: 43
Pacific Brands has had to accept lower price rises than it wanted from retailers. It is thought that negotiations with retailers led to the average price rise of between five per cent and 10 per cent. The clothing company has been affected by the falling Australian currency as it imports about 75 per cent of its products.
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