- Joined
- 14 February 2005
- Posts
- 15,220
- Reactions
- 17,300
Can't really argue with any of that and point taken about Toyota.Toyota produces locally made vehicles to the exacting Japanese standards and worldwide platfom. The Japanese would settle for nothing less. Just because these vehicles are made in Australia does not make them inferior to any other Toyotas worldwide as the Toyota quality standards.
The same goes for Holdens and Fords in comparison to US standards. In fact Holdens probably make a better product than GM in the USA.
With Ford and Hold it has been difficult quality wise. If you look back and see what they have been up against. That is to develop vehicles from the ground up for a low volume domestic market(around 100K units a year). Other worldwide manufacturers are spending R & D for much larger volumes.
This will probably change in the years ahead as both GM and FMC have adopted worldwide platform rationalization programs. So you will basically be buying the same vehicles both here and overseas but made in their respective countries. This would bring development costs down dramatically.
Thinking about it some more, it's American manufacturers I'm not keen on rather than Australian per se. Trouble is, 2 out of 3 "Australian" manufacturers are American companies and to be blunt I think that's the real problem. The US auto industry isn't known for build quality and it's reflected locally.
That's not me being anti-American. Not at all. It's just that my experience and that of others I know tells me that American cars aren't built very well whether they are built in the US or are "Australian". Performance, looks and so on maybe, but not reliability.
The real trouble with the Australian industry in my opinion is (apart from Toyota) it's in the middle of nowhere in terms of product.
If you want something at the high end in terms of performance then (in global terms) you don't think of Australian cars. You think of Ferrari, Lamborghini, Porsche and so on. A Commodore ain't no Veyron.
If you want a more affordable fast car then a Nissan GT-R leaves anything we make here for dead unless it's massively modified.
If you want upmarket luxury then it's Mercedes, Rolls Royce and so on. We don't have anything that can compete there.
If you just want to get from A to B with good safety, reliability and economy then a conservative Japanese car is a pretty clear winner there.
And if it's the lowest cost you're after then the Koreans etc have that one sorted.
So we just don't seem to be leading in any category (apart from Toyota with reliability etc) and I think that's the real problem. We're focused on relatively cheap mass market production but don't have the low costs to make it work. So either get the costs down somehow (like Korea etc) or switch the focus to higher end vehicles (performance, quality, any common buying criteria really) that sell for higher prices.