Jack Aubrey
Very inexperienced trader
- Joined
- 13 August 2019
- Posts
- 133
- Reactions
- 271
It will be interesting to see how the electric car field develops, and whether the Chinese companies can get a foot hold in Europe and the U.S.
One thing that may hold them back is the lack of badge value, but as has been seen with tools, people are buying tools at a price point these days this has driven down the cost of established tools like De Walt, Makita etc.
People seem to be a lot more price driven these days, using the extra money for dinning out, holidays etc. As opposed to years ago where tools, cars and other consumables were bought mainly on brand.
It hasn't been driven by income, as consumables in reality have dropped in relative price to wages, I think it is mainly due to a continuous improvement in the Chinese product.
It will be an interesting decade coming up IMO.
While a different market, I have just bought an electric bike ("e-bike") for my wife. After researching and shopping around, we went for a Chinese bike over the (much more stylish and hip) european models. While price and build-quality were big considerations, it was the after-sales service that made the difference. The manufacturer had a long-standing relationship with our (local) retailer and supplied spares, upgrades and manuals. These simply weren't available for the European models (although I could buy a "service contract" from the retailer, for another $300 on top of their already much higher price). The Chinese e-bikes are very utilitarian and are clearly designed for commuting rather than for showing off or for speed. I guess that is the nature of the Chinese market.