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Michelin is French so its approach is probably based more on a gov based incentive/tax computation than any raw capitalist ROI computation.Just my opinion, and it will take some time, but when companies like Michelin can see the opportunity, there obviously is one
Same for the greening of European car manufacturers ...
Even EVs use tyres so Michelin should not be affected but the Reset wants to suppress cars and plane travel for the masses: the deplorable as Clinton says,the toothless as socialist french president Hollande said..
There is so much more behind that EV push than the fossil fuel story.
People here in Australia have no idea of the state intervention level in the EU and soon US.
Sadly history does repeat itself,and this always ends in tears when bureaucracy replace free entrepreneurship/real capitalism. Sure many people here will disagree...