skc
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So what are those qualitatives.
Does having a good vibe from qualitatives give confidence in estimates pulled together in an hour?
You can think about the qualitative stuff as someone doing a due diligence on takeover. Key questions to ask include:
- What is the overall market size and projected growth?
- Are there major regulatory changes impacting on the business? E.g. MMS.
- Are there major material contractual relationships? E.g NVT and Macquarie U.
- What are the industry power dynamics? E.g. Porter's 5 forces analysis.
- What are the likely competitor or supply response? E.g. QAN vs VAH capacity war.
- Are there new disruptive technology?
- Do management have the right plan and financial discipline?
- Do management have the right experienced people executing those plans?
All these help shape the forecast and define degree of confidence in the valuation process. It is an art, it will not be precise, but it doesn't mean it is useless.