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Re: Which one do you use? Technical or fundamental analysis
Also I think a lot of people have misplaced fears of downside risk. Strong companies can deteriorate, but if you did your research right and picked a truly good business, even if the business deteriorates, you will still be able to get out well before it goes to complete ****. For example if an investor bought Woolworths (WOW) at the float price of around $2.50 in the 1993 float, even if you sell out now based on the fundamentals because you accept the business is not as good as it once was (its losing ground to Aldi and Coles) its $22 now. Sure a few years ago you could have sold out for over $35. But selling at $22 is still around a 10% p.a. rate of capital growth since you bought it. If you include dividends, especially if you reinvested the dividends in more shares than your return would have very handily outperformed the overall market. As Phillip Fisher pointed out leading companies tend to come off their stilts so slowly that you have plenty of time to sell (yes after the share price has peaked but sill much higher than when you bought).
Another good example is Reckon (RKN). Its been arguably losing ground to Xero for a few years now and the share price is down. The long term investor who bought in the mid 2000s when the company started to become profitable has received good dividends and could still sell out for a profit today, accepting that the fundamentals of the company have deteriorated over the past few years.
Also I think a lot of people have misplaced fears of downside risk. Strong companies can deteriorate, but if you did your research right and picked a truly good business, even if the business deteriorates, you will still be able to get out well before it goes to complete ****. For example if an investor bought Woolworths (WOW) at the float price of around $2.50 in the 1993 float, even if you sell out now based on the fundamentals because you accept the business is not as good as it once was (its losing ground to Aldi and Coles) its $22 now. Sure a few years ago you could have sold out for over $35. But selling at $22 is still around a 10% p.a. rate of capital growth since you bought it. If you include dividends, especially if you reinvested the dividends in more shares than your return would have very handily outperformed the overall market. As Phillip Fisher pointed out leading companies tend to come off their stilts so slowly that you have plenty of time to sell (yes after the share price has peaked but sill much higher than when you bought).
Another good example is Reckon (RKN). Its been arguably losing ground to Xero for a few years now and the share price is down. The long term investor who bought in the mid 2000s when the company started to become profitable has received good dividends and could still sell out for a profit today, accepting that the fundamentals of the company have deteriorated over the past few years.