galumay
learner
- Joined
- 17 September 2011
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Why do carriers allow companies like Boost to use their network?
I think if you could dig deep enough you would find Boost is Telstra. The thing is Telstra know they will lose market share to telco's that are not price gouging to the same extent, so by having a sub-company like Boost, they get to keep market share and just accept a more normalised margin for those customers. Better to make a bit less than lose them altogether! There are some hints, even the billing is run by Telstra, my Boost recharges show up as 'Telstra' on my credit card.
Dont forget the taxpayer largely subsidised the Telstra Mobile Network too, so it doesnt owe them much. Thats how they were able to get the penertration into the remote and regional market ahead of other telcos.
Another example is Belong for NBN, cheap and nasty NBN ISP, but its a similar arrangement to boost, its Telstra really and this way they get to make margin where otherwise the customer would have gone to a non-telstra, cost effective alternative. There are only so many people you can fool into paying 30-40% more for the same service with inferior support!