skc
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Guesstimating a target SP can be done fairly effectively by selecting a PER by which one can multiply the EPS.
Deciding on a PER is best done by considering the stock one has in mind in the company of other listed stocks. Include amongst the list the option of putting your money in a bank, which helps to inject realism into the exercise, because if you required, say, 7% to be inclined to put money in a bank, that is effectively a PER of 1 divided by 7%, or 14.3, which happens to be a fairly typical PER in the ASX500. A quick look at the PERs of a few companies gives the following this weekend (Sunday, 1 April 2012):
- Woolworths (WOW) – 14.74
- Flight Centre (FLT) – 13.57
- Monadelphous (MND) – 19.56
- Fleetwood (FWD) – 13.70
- JB-HiFi (JBH) – 9.13
From memory the two rental companies I know in the USA, Aaron's and Rent-A-Car have PERs of about 18 and 13 respectively, and TGA beats them on all relevant metrics except size.
Anyhow, if you compare all you know about TGA with alternative investments, you should be able to settle on a reasonable PER, and if you multiply it by the expected EPS of about 20 cents for YE 30/03/2012, you would have a reasonable target SP. In my case it is about $.20 x13 = $2.60. Others could end up with $.19 x 10 = $1.90. Currently, the SP is about $1.60, so there are sellers out there using a PER of about 8. I doubt if anybody expects the EPS to be less than 19 cents.
The big end of town tend to enjoy a higher PER then the smaller caps. Some PER never makes sense to me - companies like COH / CPB / WOR are good companies that always trade on PERs that seem too high (i.e. priced for perfection), while the likes of BXB, AIO trade on a high PER without being very good companies (imho).
PER is also historical and carries certain "stigma" or "momentum". What I find is that the market will much easily retate something from at PER 4 to 8, but it is a lot harder (and takes longer) to move from 8 up to 12, even though 12 may be the right number when it comes to peer analysis. And for companies like FSA / BSA, they just don't seem to shake the PE<6 valuation for years on end.
The risk imo is that the fundamentals change when you are waiting for the market to price it from 8x to 12x - so I tend to trade my fundamental investments after PE 9-10x as a trading position (i.e. start to implement price-based stops).
With TGA, I personally consider any price between $1.6 to $2.4 to be fair. With a decent yield it makes holding $1.6 looking for $2.4 a reasonably safe exercise imho.