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Anecdotally it's definitely more common than it used to be.Not being funny here, how long has the average person actually been paying other people to do this kind of stuff for? I'm not aware of any kind of massive surge in housekeeping, lawn mowing etc demand, but I've hardly looked into it much either so I could just be completely oblivious.
Go back 30 years and certainly in my experience people mowed their own lawns, cleaned their own gutters, washed their own dog and so on. Anyone who didn't was either bona fide rich or was physically unable to do it themselves.
Today there's enough people running a business doing it that someone must be using their services.