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Holden brand to cease operation in Australia

bigdog

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OFFICIAL HOLDEN AUSTRALIA PRESS RELEASE

The Holden brand will be retired from sales in Australia and New Zealand and local design and engineering operations will wind down by 2021, General Motors (NYSE: GM) announced today. Maven and Holden Financial Services operations will also wind down in Australia.

GM International Operations Senior Vice President Julian Blissett said GM had taken the difficult decision after implementing and considering numerous options to maintain and turn around Holden operations.

“Through its proud 160-year history, Holden has not only made cars, it has been a powerful driver of the industrialization and advancement of Australia and New Zealand,” said Blissett.

“Over recent years, as the industry underwent significant change globally and locally, we implemented a number of alternative strategies to try to sustain and improve the business, together with the local team.”

GM undertook a detailed analysis of the investment required for Holden to be competitive beyond the current generation of products. Factors impacting the business case for further investment included the highly fragmented right-hand-drive markets, the economics to support growing the brand, and delivering an appropriate return on investment.

“After comprehensive assessment, we regret that we could not prioritize the investment required for Holden to be successful for the long term in Australia and New Zealand, over all other considerations we have globally,” said Blissett.

“This decision is based on global priorities and does not reflect the hard work, talent and professionalism of the Holden team.”

GM intends to focus its growth strategy in Australia and New Zealand on the specialty vehicles business and plans to immediately work with its partner on developing these plans.

GM Holden Interim Chairman and Managing Director Kristian Aquilina said that given the significance of Holden through its history, it was critical the company worked with all stakeholders to deliver a dignified and respectful wind-down.

“Holden will always have a special place in the development of our countries. As Australia and New Zealand grew, Holden was a part of the engine room fuelling that development,” said Aquilina.

“Today’s announcement will be felt deeply by the many people who love Holdens, drive Holdens and feel connected to our company which has been with us for 160 years and is almost ubiquitous in our lives.

“Unfortunately, all the hard work and talent of the Holden family, the support of our parent company GM and the passion of our loyal supporters have not been enough to overcome our challenges.

“We understand the impact of this decision on our people, our customers, our dealers and our partners – and will work closely with all stakeholders to deliver a dignified and respectful transition.”

Holden customers can be assured that the company will honour all warranties and servicing offers made at time of sale. Holden will provide servicing and spare parts for at least 10 years, through national aftersales networks in Australia and New Zealand. As required, Holden and its aftersales network will also continue to handle any recalls or safety-related issues if they arise, working with the appropriate governmental agencies.

Impacted Holden employees will be provided separation packages and employment transition support.

Holden will work with its dealer network on appropriate transition arrangements, including offering dealers the opportunity to continue as authorized service outlets to support Holden customers.

GM Accelerates Transformation of International Markets

  • GM to cease Holden sales, design and engineering operations by 2021, plans to focus on growth opportunities in specialty vehicle business
  • GM and Great Wall Motors sign binding term sheet for sale of Thailand manufacturing plant
  • Chevrolet to cease domestic sales in Thailand by end of 2020
General Motors (NYSE: GM) is taking decisive action to transform its international operations, building on the comprehensive strategy it laid out in 2015 to strengthen its core business, drive significant cost efficiencies and take action in markets that cannot earn an adequate return for its shareholders.

GM announced today that it would wind down sales, design and engineering operations in Australia and New Zealand and retire the Holden brand by 2021. The company will focus its strategies for the market on the GM specialty vehicle business. The company also announced that it had signed a binding term sheet with Great Wall Motors to purchase GM's Rayong vehicle manufacturing facility in Thailand; and would withdraw Chevrolet from the domestic market in Thailand by the end of 2020.

"I've often said that we will do the right thing, even when it's hard, and this is one of those times," said GM Chairman and CEO Mary Barra. "We are restructuring our international operations, focusing on markets where we have the right strategies to drive robust returns, and prioritizing global investments that will drive growth in the future of mobility, especially in the areas of EVs and AVs.

"While these actions support our global strategy, we understand that they impact people who have contributed so much to our company. We will support our people, our customers and our partners, to ensure an orderly and respectful transition in the impacted markets."

GM President Mark Reuss said the company explored a range of options to continue Holden operations, but none could overcome the challenges of the investments needed for the highly fragmented right-hand-drive market, the economics to support growing the brand, and delivering an appropriate return on investment.

"At the highest levels of our company we have the deepest respect for Holden's heritage and contribution to our company and to the countries of Australia and New Zealand," said Reuss.

"After considering many possible options – and putting aside our personal desires to accommodate the people and the market – we came to the conclusion that we could not prioritize further investment over all other considerations we have in a rapidly changing global industry.

"We do believe we have an opportunity to profitably grow the specialty vehicle business and plan to work with our partner to do that," he concluded.

GM also undertook a detailed analysis of the business case for future production at the Rayong manufacturing facility in Thailand. Low plant utilization and forecast volumes have made continued GM production at the site unsustainable. Without domestic manufacturing, Chevrolet is unable compete in Thailand's new-vehicle market.

GM Senior Vice President and President GM International Steve Kiefer said these decisions built on the announcement in January that GM would sell its Talegaon manufacturing facility in India; significant restructuring actions implemented in Korea; and investment in and continued optimization of South American operations.

"These are difficult decisions, but they are necessary to support our goal to have the GM International region on the pathway to growth and profitability," said Kiefer.

"GM is well positioned in our GM International core markets: South America, the Middle East and Korea."

GM International Operations Senior Vice President Julian Blissett said that as well as implementing plans in international core markets, GM was continuing to optimize partnerships in markets like Uzbekistan, by transferring assets and building strong supply chains to reduce costs in growth markets.

"In markets where we don't have significant scale, such as Japan, Russia and Europe, we are pursuing a niche presence by selling profitable, high-end imported vehicles – supported by a lean GM structure," said Blissett.

"We will continue to implement these critical business strategies, while delivering a dignified and respectful transition in impacted markets."

In Australia, New Zealand, Thailand and related export markets, customers can be assured that GM will honour all warranties and continue to provide servicing and spare parts. Local operations will also continue to handle all recall and any safety-related issues, working with the appropriate governmental agencies.

As a result of these actions in Australia, New Zealand and Thailand, the company expects to incur net cash charges of approximately $300 million. The company expects to record total cash and non-cash charges of $1.1 billion. These charges will primarily be incurred in the first quarter and continuing through the fourth quarter of 2020. These charges will be considered special for EBIT-adjusted, EPS diluted-adjusted and adjusted automotive free cash flow purposes.
 
I read about this in the paper today. Whether you like or hate their cars, I for one am sorry to see this iconic Australian brand tossed aside. I feel very sorry for those loosing their jobs as a result of this, but alas I guess this is what globalisation is all about.
 
Holden went out of business because the Yanks know how to make money but not how to make cars.

The market is becoming more sophisticated and now values quality over cheapness.

The Europeans , South Koreans and Japanese are winning because they value engineering standards, quality and value for money over making a quick buck. Their cars may be more expensive, but they are more suited to what Australians want.

Holden did well when there was only Ford as competition, but now they haven't got what it takes any more.
 
Holden went out of business because the Yanks know how to make money but not how to make cars.

The market is becoming more sophisticated and now values quality over cheapness.

The Europeans , South Koreans and Japanese are winning because they value engineering standards, quality and value for money over making a quick buck. Their cars may be more expensive, but they are more suited to what Australians want.

Holden did well when there was only Ford as competition, but now they haven't got what it takes any more.
It is interesting they are selling off the Thailand plant to Great Wall, it proves really that even if they had made Australia the RHD manufacturing hub, it would still have failed.
So now in hindsight it was the right call by the Government to stop subsidising the industry, to keep it afloat, in the end it would have taken more and more money for the same result.
The demise is sad really, but we do need to find a way of getting manufacturing going again, unfortunately any manufacturing probably won't involve a labour force.
 
Does this mean that the 2000 WH Grange HSV sitting in my garage will appreciate quicker? Hope so!
Shame it had to happen.
F.Rock
 
I wonder what the elderly rev heads argue about now about Falcon vs Holden.
Poor old buggers some must be thinking its time to trade themselves in.

I can hear them now

Get that piece of shoite off the path mate, moi 140XL Pathrider can whip the crap outa your Ivacare Comet Ultra. In fact the Missus on her Zimmerframe will leave yours in her dust.

P'Sorf Moite my pacemaker has more gutz than any pizzpoor Pathrider.
 
I can hear them now

Get that piece of shoite off the path mate, moi 140XL Pathrider can whip the crap outa your Ivacare Comet Ultra. In fact the Missus on her Zimmerframe will leave yours in her dust.

P'Sorf Moite my pacemaker has more gutz than any pizzpoor Pathrider.
AFAIK
Your 140 XL Pathfinder couldn't pull the skin off a custard....mate....:D

Makes me think, I reckon a lot of our culture is now been legislated out.

IE; do a burnout..HOON, car impounded fines etc.
Do a donut with your mates egging you on, you make the news...
Happy and drunk, well, of course that's affray and resist arrest...:D
F.Rock
 
Makes me think, I reckon a lot of our culture is now been legislated out.

IE; do a burnout..HOON, car impounded fines etc.
The only burnout I did in my car was the Wattmaster Tape Deck. Wattmaster! my mate still takes the P out of me for buying that. My kids refuse to believe cars were around when I was young and ask how would I do a burnout on a horse and cart.
 
The only burnout I did in my car was the Wattmaster Tape Deck. Wattmaster! my mate still takes the P out of me for buying that. My kids refuse to believe cars were around when I was young and ask how would I do a burnout on a horse and cart.

Chariots were a lot more dangerous than these 1000cc pea shooters that many are driving now
 
As long as there is something to make moonshine with, there will always be fuel available....
Not to hard to convert over to it if keen.
But, what would we look at when the parade goes by?
I would be spitting in disgust if I saw a Prius in the parade...
GET THAT LITHIUM POWERED PIECE OF CRAP AWAY FROM MY FACE...PHATOOOEEE...ding!

F.Rock
 
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