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FMG’s exisiting Iron Ore business is easily worth more than $28 a share, so you are essentially getting what ever hydrogen business grows out of it for free if you buy in under $28.
I think VC has made the key point about FMG. The iron ore business is not going away. They are improving ore quality and reducing COP at a rapid rate of knots so net profits will improve in that business. The financing of FFI is 10% of FMG net profits and any dramas with FFI will stay with FFI so there seems little downside with FMG iron ore beyond concerns about competition.
There are clearly a multitude of engineering and energy projects associated with FFI. It will take some serious management skill to ensure they have sufficient engineering and financial capacity to keep the balls in the air. However the decision to make the Gladstone hydrogen electrolyser project the first funded project is very strategic. Obviously the product from this plant will form the capital basis for many other hydrogen projects. There will be some interesting pricing schedules I think when various FMG projects start buying plant from other FMG entities.
As far as I can see no one is putting a value on the hydrogen projects. However in couple of years this could/should radically change as the electroyser project is completed and comes on line and other hydrogen/renewable energy projects also go into construction mode. In that context FMG would be substantially revalued to reflect projected incomes.