Seven and TiVo Inc Sign Strategic Partnership to Distribute TiVo Products and
Services in Australia and New Zealand
TiVo to be key platform in Australia’s development of digital television and interactive communications
(Alviso, CA and Sydney, Australia May 30, 2007) – Seven Media Group, one of Australia’s
leading integrated media companies, and TiVo Inc. (Nasdaq: TIVO), the creator of and a leader in
digital video recorders, today announced that Seven will be bringing TiVo to Australia in 2008.
Under the mutually-exclusive agreement, Seven Media Group will lead the creation of the digital
platform to enable TiVo’s digital video recorder and service, including the award-winning TiVo
user interface. The platform will be available for use by other broadcasters and broadband content
owners to create a compelling, interactive, free to air digital terrestrial television offering. The
TiVo® Service will be available across Australia and will include internationally recognized TiVo
features like SeasonPass™ recordings and WishList® searches and allow users to access
broadband content on their TV. Through its new partnership with TiVo, Seven will deploy TiVo’s
leading interactive advertising capabilities to develop new integrated interactive advertising
strategies for their very substantial number of broadcast advertisers.
“Every night, the vast majority of Australians turn to free to air broadcasters for their television
entertainment. The Australian television market is on the cusp of a significant migration to digital
television that will greatly expand the choices available on free-to-air television ” said Tom Rogers,
President and CEO of TiVo. “We are excited to play a key role in driving this transition by
partnering with the top television network in the country to establish Seven’s leadership of this
transformation.”
Added Rogers, “This new partnership with Seven will utilize TiVo’s content search and discovery
features, TiVo’s powerful advertising capabilities and broadband video straight to the TV set. This
relationship demonstrates our ability to deploy the TiVo service on the digital terrestrial, or DVB-T
standard, which has now been globally adopted and will represent more than 100 million homes by
2009. It demonstrates the opportunities TiVo has to work with leading broadcasters who have
substantial marketing clout to drive TiVo DVR penetration by adopting our hardware and software
approaches to this globally important standard.”
Chief Executive Officer of Seven Media Group, Mr. David Leckie said, “This association unites
the strengths of free to air television and TiVo to deliver new digital services to the Australian
consumer. Free-to-Air television is well positioned in Australia to benefit from the TiVo service in
offering viewers the chance to easily find and automatically record the programming they want,
schedule their viewing time and vastly extend their overall television viewing experience.”
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“Through TiVo, Seven will leverage our broadcast television and publishing businesses, deliver
new advertising and marketing solutions, and expand our presence in new communications
platforms, as we work in partnership with Yahoo!7 and Engin. As a broadcaster, we are uniquely
positioned to promote DVRs while simultaneously defining the future of television advertising.”
A number of major media organizations have expressed interest in participating on the platform.
Engin will play a pivotal role in distribution and support of TiVo in Australia.
Seven and Engin are finalizing distribution arrangements with other partners.
Further announcements of these arrangements are expected in the coming weeks.
The companies expect TiVo products and services to be launched in the first half of 2008.
Financial terms were not disclosed.
For more information and to keep up-to-date with developments of TiVo in Australia, go to
www.mytivo.com.au