Oh, yes you can.
There is always a difference between the 2 bulls--ters, if the skill level is wide enough, one b--ster will have it over the other. That is is essence of manipulation, I have seen this just a few times in my life, where 2 parties communicate, both walking away thinking they have control or manipulated the events/conversation, however one party has clearly gained or won over the other.
The art of sales is part of this.
As you have raised the topic of "The art of sales is part of this" let me respond.
I'm trying not to being rude
In a few words I'm not going to convince you that your post lacks an understanding of what I posted. When conditioning we have a large range of tools available to us, words, tones, expressions, body language, asking the right question at the right time whether they be open or closed questions, getting an agreement along the way, cementing a verbal contract along they way, at all times making sure they understand the terms & conditions allowing them to make a favourable decision in the course of the conversation.
The customer
On the other hand the customer feels that everything is alright, they will be is relaxed, comfortable, have that nice feeling of contentment, they have absolutely no understanding what just transpired & never will, they feel they have enjoyed a pleasant conversation & had a wonderful buying experience (anything other than that, you "LOSE")
Respectful
Thanks for expressive your view in a respectful manner & from your perspective. I quoted an expression (You can't bullsh!t a bullsh!tter) to give you a better understanding in simple terms you maybe able relate to about conditioning & controlling a conversation.
Off on a tangent
But no, you went off on a tangent without thinking, you quickly reacted, you didn't responded to the topic of conditioning, you trotted out the example of your understanding a Bullsh!ter without thinking about my post to better understand it, you needed time to understand the post on a deeper level. Answering these types of questions I find frustrating personally. (no reflection on you, your just the norm, it's typical)
Why frustrating
It's frustrating when you talk on a subject others have little understanding of, others wanted to morph the conversation into something different.
From my perspective
I was a Sales trainer in a previous life (all this has been posted in this thread previously) I trained sales trainers in the art & science that goes behind scene. I turn "sales people" into "Sales Professionals"
Most sales people don't even know what motivates someone to buy, they don't even understand what they sell.
If you are in Sales, read my posts you might learn something. (this post is off topic & now completed)
Skate.