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Bubs Australia secures strong distribution foothold with Chemist Warehouse alliance
Infant formula producer Bubs Australia (ASX: BUB) has bolstered its local distribution foothold after entering into a four-year strategic alliance with the Chemist Warehouse Retail Group.
Under the binding heads of agreement, Bubs products will be sold across Chemist Warehouse retail stores throughout Australia from 1 June 2019, including its domestic and Tmall online stores.
Chemist Warehouse has been stocking limited ranges of Bubs products online for some time, with the success of the online store prompting the pair to enter into discussions to expand the distribution of all Chemist Warehouse franchised stores.
Commenting on the strategic alliance, Bubs Australia founder and chief executive officer Kristy Carr said it was a remarkable opportunity for the company to deepen its relationship with Australia’s leading health and beauty retailer.
“We firmly believe this transaction will deliver strong growth in Bubs’ business, as well as offer significant long-term shareholder value,” she said.
“Now, with our key partners in place and a fully vertically integrated business with milk pool security and ownership of our manufacturing facility, we are set for rapid global expansion.”
Chemist Warehouse is Australia’s largest pharmacy chain network by total sales, with over 450 franchised stores throughout Australia and New Zealand.
Recently, the chain has evolved its business model to not only cater for a strong domestic market, but also act as a gateway to China for Australian brands in response to the increasing number of Chinese residents and tourists seeking Australian health and infant nutrition products. More...
Infant formula producer Bubs Australia (ASX: BUB) has bolstered its local distribution foothold after entering into a four-year strategic alliance with the Chemist Warehouse Retail Group.
Under the binding heads of agreement, Bubs products will be sold across Chemist Warehouse retail stores throughout Australia from 1 June 2019, including its domestic and Tmall online stores.
Chemist Warehouse has been stocking limited ranges of Bubs products online for some time, with the success of the online store prompting the pair to enter into discussions to expand the distribution of all Chemist Warehouse franchised stores.
Commenting on the strategic alliance, Bubs Australia founder and chief executive officer Kristy Carr said it was a remarkable opportunity for the company to deepen its relationship with Australia’s leading health and beauty retailer.
“We firmly believe this transaction will deliver strong growth in Bubs’ business, as well as offer significant long-term shareholder value,” she said.
“Now, with our key partners in place and a fully vertically integrated business with milk pool security and ownership of our manufacturing facility, we are set for rapid global expansion.”
Chemist Warehouse is Australia’s largest pharmacy chain network by total sales, with over 450 franchised stores throughout Australia and New Zealand.
Recently, the chain has evolved its business model to not only cater for a strong domestic market, but also act as a gateway to China for Australian brands in response to the increasing number of Chinese residents and tourists seeking Australian health and infant nutrition products. More...