How did the The Greens manage to win an extra 3 Brisbane House of Reps seats? Where do they go next ?
Check out this story on the hundreds of thousands of one to one conversations the Greens had with voters which ultimately resulted in electoral victory. (By the way this model was also the basis for the Teal candidates getting elected)
Knock-on effect: Greens to target ‘quiet Australians’ with winning campaign template
Having claimed three Brisbane seats by door-knocking and listening, party now has sights set on the suburbs
‘Where we’re able to do that sort of community organising and door-knocking, our vote surges’: New Griffith Greens MP Max Chandler-Mather out in the community during the election campaign. Photograph: Jono Searle/AAP
Ben Smee
@BenSmee
Fri 3 Jun 2022 21.00 BSTLast modified on Fri 3 Jun 2022 22.01 BST
Brisbane’s new Greens MPs talk about the moments they “flipped” voters – the driveway conversions of climate unbelievers or hostile folks who had only ever supported the major parties.
The party’s
“social work” style doorknocking campaign – focused on building relationships and listening to voters’ material concerns rather than spruiking – proved wildly successful in Brisbane, culminating in the capture of three federal seats.
Now, the Greens are planning to vastly expand the strategy’s footprint, to take on political contests in the outer suburbs.
“Once you have that experience [of successfully engaging a voter], you realise that the only barrier to expanding our representation is our capacity to organise,” says Max Chandler-Mather, the architect of the strategy and the new federal MP for Griffith.
“What’s proven with our campaign methods is that where we’re able to do that sort of community organising and door-knocking, our vote surges.
“That organisational foundation we’ve built is going to allow us to project out across the state quickly.”
Having claimed three Brisbane seats by door-knocking and listening, party now has sights set on the suburbs