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- 16 February 2008
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For true long term fundamental investing, there are two issues
1) buying the right company
2) buying at the right price.
Many people confuse fundamental investing with just buying a company cause its price has gone down. The most important criteria is to make sure that the company itself is 'good'. This maximises the chance of preserving your capital.
The second is the buy in price and this will determine your rate of return.
Yes, here is an example.
JST or DEX. Both strong brands, growing EPS, good ROE, bright growth forecasts, excellent management. Yada yada, these are the basic principles of fundamental anslysis and both looked very good prices a few months back. However, they kept falling? Why not wait until the trend turns upwards and buy the stock even cheaper?
Both, I calculated as good value, using intrinisic value equations, but both kept falling.......
This is why you need to use some T/A!
Those who only use F/A and buy once their trigger price is hit, can really miss maximising their long-term returns by buying in at higher short-term prices.