With the Australian launch of the Funhaler approaching it is a good time to review potential.
Visiomed stated:
150K Funhaler units = profitability
500K+ Funhaler units = potential $3M+ profit
Potential Market for Funhaler
(based on Population & Asthma Statistics as detailed below)
As Funhaler will be launched in Australia, I thought it would be a good time to estimate the size of its potential local market. Funhaler will have a worldwide market so I've also taken the USA market into consideration (for starters).
To obtain a conservative ESTIMATE of potential Funhaler sales, I collected a few stats. These estimates are conservative because the market for the Funhaler unit is broader than just parent/child use.
NB The unit would also be invaluable to; 1) hospitals, 2) GP clinics, 3) Paediatricians, 4) Asthma & Related Respiratory Specialists, 5) Ambulance Officers/Paramedics, 6) Child Health Clinics, 7) Child Care & School First Aid resources, etc.
A conservative estimate of the potential market (Aust & USA only) follows:
AUSTRALIA - 207,245+ FUNHALER UNITS
USA - 1,108,361+ FUNHALER UNITS
The Australian market alone has the potential to make Visiomed profitable.
Clearly the USA market is a very attractive proposition.
Now let's consider if just one hospital in China decided to purchase ...
Considerations:
1) Cash - capital raising subsequent to end of financial year + balance of grant funding
2) Costs - Recently announced prospect of reduced operating costs
3) Market Acceptance - Spacers recommended for target market - Funhaler trial results = evidence of improved acceptance and improved outcome
4) Competition - other spacers
5) Direct competition - none - proprietary product
6) Distribution - Aust - Network of Asthma Assoc - further details to be advised
7) Distribution - elsewhere - further details to be advised
Visiomed stated:
150K Funhaler units = profitability
500K+ Funhaler units = potential $3M+ profit
Potential Market for Funhaler
(based on Population & Asthma Statistics as detailed below)
As Funhaler will be launched in Australia, I thought it would be a good time to estimate the size of its potential local market. Funhaler will have a worldwide market so I've also taken the USA market into consideration (for starters).
To obtain a conservative ESTIMATE of potential Funhaler sales, I collected a few stats. These estimates are conservative because the market for the Funhaler unit is broader than just parent/child use.
NB The unit would also be invaluable to; 1) hospitals, 2) GP clinics, 3) Paediatricians, 4) Asthma & Related Respiratory Specialists, 5) Ambulance Officers/Paramedics, 6) Child Health Clinics, 7) Child Care & School First Aid resources, etc.
A conservative estimate of the potential market (Aust & USA only) follows:
AUSTRALIA - 207,245+ FUNHALER UNITS
USA - 1,108,361+ FUNHALER UNITS
The Australian market alone has the potential to make Visiomed profitable.
Clearly the USA market is a very attractive proposition.
Now let's consider if just one hospital in China decided to purchase ...
BASIS FOR ESTIMATES FOLLOWS:
1) AUSTRAIA
2) USA
1) Australia
population latest count Dec 2003 - 20,008.7 (Census Aug 2001 - 18,972,350 people counted - children 0-4 years = 1,243,969, 5-9 years = 1,331,926 counted)
Source: Asthma Foundation of NSW
. 2.2 million people Australians have asthma. This represents an eight per cent increase since 1989-90.
. 1 in 6 children and 1 in 10 adults have been diagonised with asthma.
. Australia has one of the highest prevalence of asthma in the world.
. Asthma is the most commonly reported long-term condition for children aged under 15, and more likely to affect boys than girls (15 per cent to 12 per cent)
. Asthma is one of the leading causes of childhood admission to hospital and absenteeism from school and work.
. Asthma ranks among the 10 most common reasons for seeing a GP.
= Australian Potential Market: 207,245 units based on year 2001 census and 1999 asthma prevalence statistics
www.asthmansw.org.au
2) USA
population latest count in 2000 - 281,421,906 (child under 5 years 19,175,798)
Source: National Institutes of Health: National Heart, Lung, and Blood Institute; Data Fact Sheet' Asthma Statistics; Jan 1999
Introduction
'Asthma ranks among the most common chronic conditions in the United States, affecting an estimated 14.9 million persons in 1995 and causing over 1.5 million emergency department visits, about 500,000 hospitalizations, and over 5,500 deaths.magnitude of the problem. ... '
Prevalence
'In 1995, the prevalence of self-reported asthma was 56.8 per 1,000 persons. The prevalence was higher among children than adults and higher among blacks than whites. Among the general population, the prevalence of asthma was higher among females than males (Figure 1); however, among children, the prevalence was higher among males.
The prevalence of asthma has been increasing since the early 1980s for all age, sex, and racial groups. The overall age-adjusted prevalence of asthma rose from 30.7 per 1,000 population in 1980 to a 2-year average of 53.8 per 1,000 in 1993-94. This represents an increase of 75 percent. The prevalence among children ages 5 to 14 increased 74 percent, from 42.8 per 1,000 in 1980 to an average of 74.4 per 1,000 in 1993-94. Among children up to 4 years of age, asthma prevalence increased 160 percent, from 22.2 per 1,000, the lowest prevalence among any age group, to a 2-year average of 57.8 per 1,000 in 1993-94, the second highest prevalence behind children ages 5 to 14 (Figure 2). ... '
= USA Potential Market: 1,108,361 based on year 2000 population and 1999 asthma prevalence statistics
Considerations:
1) Cash - capital raising subsequent to end of financial year + balance of grant funding
2) Costs - Recently announced prospect of reduced operating costs
3) Market Acceptance - Spacers recommended for target market - Funhaler trial results = evidence of improved acceptance and improved outcome
4) Competition - other spacers
5) Direct competition - none - proprietary product
6) Distribution - Aust - Network of Asthma Assoc - further details to be advised
7) Distribution - elsewhere - further details to be advised