skc
Goldmember
- Joined
- 12 August 2008
- Posts
- 8,277
- Reactions
- 329
There's also no reason why live sport is immune from streaming. Optus flopped with the EPL, but give it a few years and Foxtel could be totally redundant for anything more than re-runs of the Real Housewives of Dubbo.
The NBA has a great streaming service for all the basketball any fan would ever want to watch.. and that costs ~$200 for the entire season. It doesn't take a lot of technological innovation to stream and it doesn't take much marketing to reach your audience - who are fans to start with. I am guessing that, there is still a lot of organisational momentum behind the massive cash inflow from broadcast rights each year, and they can't be sure that streaming revenue can match that. Plus it's always good to have more than one party bidding for your product, as in the case with the rights auctions.