Frank
Storm had a good sales pitch just like all good sales people. Some people are sucked in by a good sales pitch, some are not. Unfortunately you were one of the ones who were.
I said in the post above that Storm had a good sales pitch. But having thought about it a bit more today, I'm not so sure they did.
Storm managed to sign up only one in every four people to whom they gave financial advice.
The other 75% walked away.
A one in four strike rate might be OK, but I hardly think it rates as sensational.
Whatever the standard of the sales pitch, it obviously sounded sufficiently attractive to lure 25% into signing on as Storm clients.