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If I were a betting man, I'd say the reason for this policy change is that Qantas discovered that it's own Qantas Club members were switching to Emirates in economy and booking Emirates flight numbers. Which a few of us said earlier was bound to happen.
http://www.ausbt.com.au/qantas-tightens-lounge-access-rules-for-emirates-flights
Qantas Club members will no longer be able to use Qantas international business lounges when travelling in economy on an Emirates flight number as of October 1st, the airline revealed today.
The new rules will also keep Qantas Club members out of Emirates' airport lounges at Dubai unless their ticket carries a QF flight number.
While the move doesn't affect status-tiered members of the Qantas Frequent Flyer scheme, it will impact the many thousands of Australian business travellers who pay upwards of $400 a year to use the Qantas Club lounges in Australia and partner lounges overseas.
http://www.ausbt.com.au/qantas-tightens-lounge-access-rules-for-emirates-flights