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Economics. The middle class. Manufacturing.
Any politician who isn't grasping those, why they matter and why the public wants it fixed, is on a hiding to oblivion.
Decades of globalisation have taken a toll much like a drug addition. There's no denying the short term high was truly euphoric but at this point any sane adult can see the damage being done. The downsides have become undeniable meanwhile the high's lost its impact.
Any political party not seeing the issue there becomes much like "that" friend aged 40+ who's still partying hard, still abusing their body and can't see what the problem is that others keep going on about. They might not see it but everyone else sure does.
Trump looks like the adult in the room. Someone who despite very obvious flaws has seen the light, got their **** together, and looks like he'll at least have a go at detoxing the rest of society.
To considerable extent it comes down to which side is most willing to abandon the rich and powerful. For the conservatives that's big business that wants to profit from offshoring production. For the other side that's celebrities, academics and on who like to call the shots in society. Whoever's most willing to abandon that group and focus on the mainstream middle is very electable - it's easier for conservatives since only a small subset of their wealthy supporters are affected and such people aren't particularly outspoken.
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