Money may not be the only motivation but certainly the primary one. I attended an introductory 1 day "Retire Early" seminar a few years ago just to gain some insight into what Bedford and Tate were offering. It was booked out. I took away a few learnings but it became clear that the primary purpose was to market their Mentor Program. At one point they passed around trading plans created by previous participants in their program, allowed attendees to view them for 5 minutes, then collected them. At that moment it became crystal clear I was participating in a marketing event rather than an purely education event. The Facebook page created for attendees was just more confirmation they were pitching for new business.
Their angle is a bit different, more like they give you the basics, cover off various trading strategies and instruments, review your trading plan and send you on your way. Access to their private members forum revealed very poor participation and little information sharing. ASF is a far better resource.
I think mentoring is useful if you can find someone you can trust with a proven track record, not easy. No doubt they trade their own accounts but their primary source of income is their "repeat for free" seminar course. Begs the questions, why would you need to repeat, how long will free repeats be available and what value would you put on this. I suspect they would not welcome to many requests to repeat a once a year event for free.