Value Collector
Have courage, and be kind.
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- 13 January 2014
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Let me ask you this about what you think of the strategy of the 3 majors. Lets suggest for a moment that their sole intention is in fact to drown fortescue out of the market. It seems to me that its clearly evident at prices sub $50/tonne that the chinese have every intention of buying not only fortescue but every other viable mining company under duress regardless of what continent it sits on. It seems logical to me that every viable mine they send to the hands of the chinese is a nail in the coffin of their profits because its an extra tonne at lower prices that won't be purchased from them. If the chinese were to buy fortescue it would be an absolute catastrophe for the 3 majors because all of a sudden there is up to 200 million tonnes in circulation not subject to market dynamics anymore. I really don't grasp the strategy. They say its about market share but in fact they're not gaining market share - rather handing all their corporate power to their primary buyer. The strategy makes no sense to me??
I don't think they are trying to force Fortescue out, Bhp and Rio are only really completing projects they had already committed to before the big price drop, other smaller projects they commit to are just productivity based debottle necking stuff mainly.
Because their production cost is so low, even at these prices is makes sense to spend a little here and there to debottle neck and eek out a few more tonnes, FMG is doing the same thing.
When they say they are trying to protect market share, what the mean is they are trying to stop the high cost producers and low cost competitors from adding tonnes.
eg. The current price is about $60, at that price no high cost producer is going to add tonnes, Rio, BHP, FMG and VALE have the volume growth to them selves.
However, if Rio said it was going to be a nice guy and cut production 50Million Tonnes to support the price, the price would rise to $100, that would cause 50Million Tonnes of high Cost production to come back on line, the price would drop again and Rio would be sitting there earning the same per tonne but with smaller market share because they reduced production.
Rio and BHP have both said it's not up to them to cut production, they are the low cost guys, its up to the high cost guys to reduce, But its a balancing act, $49 Ore might cause 150M tonnes to leave the market, which would cause the price to rise back to $90, so the low cost guys have to add back 50M tonnes to bring the price back to $60 etc.
So we will see a fluctuating price, but High cost will leave during the lows and low cost will add on the upswings, But I am Confident Rio,BHP and FMG will all have good low cost businesses throughout the fluctuations.