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- 14 February 2005
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Forget the 6 O'clock free to air BS wait for the ABC at 7
I don't use it as a basis for any specific action, but if an FM radio station that is focused on music and entertainment is talking about shares then to me that says that practically everyone, including those who normally take no interest in financial matters, will be aware of what's going on. They don't report a 1% drop, it doesn't even make their news at all, but today it's the headline item.
My basic thought is that such widespread coverage would prompt at least some people to take action (selling or buying) that they otherwise wouldn't have taken.
Whether or not that is true I don't know, it's just a theory of mine, but if you accept that advertising works because people keep hearing the message well then today the "share market is falling" message has been heard on the hour, every hour, by anyone who simply had the radio on. That's a lot of people. Hearing that over and over must influence at least some people surely (remembering that not everyone knows much about financial matters beyond what they hear via the mainstream sources)?
