Coles Supermarkets: "50% off fruit and vegetables"

[Julia]

Isn't this current campaign by Coles complete nonsense? i.e. they're claiming they will reduce prices of their fruit and vegetables by 50 percent. When questioned they concede it will be selected fruit and vegetables.

We are in peak growing season. Farmers have apparently had good crops and as an obvious result supply is well up and equally obviously ordinary market forces will mean falling prices, something I've noticed for the past several weeks, e.g. beans at $1.99, tomatoes 99 cents.

So aren't Coles being entirely disingenuous and just a bit too tricky to be claiming such falls in price as some special initiative devised by this kind company to make life easier for their valued customers?

Many consumers seem to have been sucked in, saying such as "oh, yes, I'll change to shopping at Coles if they're going to reduce prices so much".

The other thing that gets me is their advertising of specials which claim "Save $2 kg: down from $22 kg to just $20kg" when the last time you say that item advertised it was around $16 kg.

This, of course, is not just Coles. Woolworths and the others do it too.

 

[prawn_86]

I think their new had has the most amatuer, worst song ever for a TV ad of that budget. Its not catchy, off tune, and sounds like its sung by the worst voice actor they could find

 

[medicowallet]

My home grown stuff is still tastier, cheaper and more enjoyable to grow.

Coles can keep their tasteless rubbish, I'll keep using my local fruit shop, and I'll pay the small difference for quality.

 

[Smurf1976]

On a positive note, if the notion that fruit and vegies have become cheaper encourages people to eat more of them then that has to be a good thing from a health perspective.

I'd rather they promoted 50% off "selected" fruit and vegetables than have 50% off the price of chips, chocolates or cigarettes that's for sure.

 

[Julia]

I'd rather they promoted 50% off "selected" fruit and vegetables than have 50% off the price of chips, chocolates or cigarettes that's for sure.

They already regularly offer specials on chips and chocolates. If they thought they would get away with it re cigarettes, they'd do that too.

My point was not in any contradiction of encouraging people to eat more healthy food like the fruit and vegetables, but their spin in trying to make ordinary market forces into a special effort by Coles for their customers.
The discounted stuff is going to be cheap anyway because of oversupply.

 

[skc]

Coles can keep their tasteless rubbish, I'll keep using my local fruit shop, and I'll pay the small difference for quality.

This seems to be getting worse and worse. And I also notice that fruits seem to go bad much quicker than before. This applies to my local fruit shop as well. Or is it just time is travelling faster

 

[Tyler Durden]

Even with 50% off, it is still double the price of fruits and vegies at the markets.

 

[Tink]

Even with 50% off, it is still double the price of fruits and vegies at the markets.

Yep, I rarely buy fruit and vegies, or meat, fish etc from the supermarket, all from the market, and have been for quite a while.

 

[Tyler Durden]

Yep, I rarely buy fruit and vegies, or meat, fish etc from the supermarket, all from the market, and have been for quite a while.

I wasn't an astute shopper until a couple years ago. I would think nothing of paying nearly $5 for 4 apples. Then one day I decided to check out the markets and felt like a thief when I bought 4 apples for $1.20.

 

[Starcraftmazter]

This is what happens when people don't know anything about economics. This and the housing bubble