Your subsequent revelation that the fee was charged on the geared up amount and again when that gearing was increased blows me away. I'd imagined it was charged just the once on the initial amount the client brought in
Thats the bit that gets me too Julia.
From what I read in the PJC submissions, every time Storm went to the client to increase the gearing, whether that be due to the LVR on the margin loan getting "too low" when the market was rising, to revaluing the house and taking more debt against it, they charged their 7% on the new gearing. Increase the house loan by $100,000, charge the client $7,000.
If that isn't an inducement for the Storm advisers to gear clients up as far as they possibly can, I don't know what is!
And the reality with the fees is that the clients invested in perhaps 3 products- all index funds. There was nothing really to manage, other than when to get in and out of the market. And as we have seen via the "research" commentary, they painted this bright picture of the world based on statistical gobbledegook to support their decision to keep investors in the market right till the very end.
There was no management of the clients' asset allocation, no ongoing strategic advice (other than recommending to gear up more). They even admitted they didn't look at clients' portfolios and their LVRs outside of the client reviews.
These people weren't financial advisers, they were ticket clippers, just looking at any way they could go the client for more fees.
Thats why the fees were ludicrous- they were charged on a geared up amount, they locked the client into the strategy over the long term, and basically the advisers did next to nothing to manage the clients portfolios.
Its like anything, its not the money itself, its what you get for it. And the strategy was very simple in reality. Storm may have compared their fees to others and said over time they are cheaper, but others wouldn't have kept clipping the tickets all the way through, others wouldn't have geared clients up to the hilt, thereby increasing fees, and others would have actually provided some financial advice for the fees they paid. Any way you look at it, it was a massive fee grab.