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- 13 December 2007
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Yeah I have been following it and haven't invested. I agree about the wierd ann's. That one about buying a wrapping machine was a bit hilarious....I mean how sophisticated and awesome did they make that machine sound!
Tough gig to capture market share in the US confectionery market I would think..I'll be watching from home on this one.
Yowie Group Ltd (the ‘Company’ or ‘Yowie’) is pleased to announce the completion of US market consumer testing designed to determine a preferred chocolate taste for US consumers.
A selection of Yowie chocolate recipes have been evaluated by over one thousand U.S. consumers comprising both adults and children. Consumers were asked to rate a selection of competing recipes on taste, texture, consistency, quality and preference. The preferred Yowie chocolate recipe is a delicious fine milk chocolate with a quality taste and smooth mouth feel. The chocolate is being sourced from a reputable local supplier. It is ethically sourced and certified and contains no palm oil ingredient.
Yowie chocolate has been designed to taste match ‘equal to or better than’ the US market leading chocolate brand.
And this from 3 Sept...
Yummy! They did some market research on 1000 customers and they are going to discover the preferred chocolate tase of US consumers... because no one has ever thought of that before!
Anyway, with the US dollar up wildly against the Aussie dollar and with US consumer spending increasing it stands to reason that this company is in for a very good year, especially if these toys can hit the shelf by Easter (Last time I was in the US I was shocked at how much candy consumption occurs around these holidays). I admit I'm a bit bullish but what do you guys think?
I think it's a fantastic story... the comeback of Yowie. I think it will sell a lot of chocolates in US.
However, I have no idea how to value the company. To justify the current market cap of ~$70m... may be $5m NPAT will do. But what would be a typical net profit margin for someone like Yowie, and does that translate into a achievable total sales? :dunno:
Anyone want to have a crack?
Here's some photos of the old Yowie aussie animals done by someone with a bit of spare time.
https://www.flickr.com/photos/emmoff/sets/72157626658923464
Still they're going to have 3 years of patent protection which even if they only achieve a quarter of what they're estimating could prove very lucrative.
Full disclosure; i know very little about this company other than the fact they are similar to kinder surprise.
However, the amount of times i have heard personally, and heard of, Aussie companies coming over here to the US stating "even if we get 0.x % market share we will be fine" and it doesnt happen. The US is a complicated, massive (both population and geography) market that many Aussie firms struggle with due to underlying, hard to perceive cultural differences.
In fact, most of the consultants i partner with that work with Aussie firms, spend time telling aussie companies they are not yet ready to enter the market
Interesting prezzo yesterday, the rollout seems to be going very well. If their estimates bear out then $100m mc will seem cheap. Unfortunately, they're so scant on any details beyond very top line sort of estimates and plenty of blue sky. Still they're going to have 3 years of patent protection which even if they only achieve a quarter of what they're estimating could prove very lucrative.
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