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What's with the new Vegemite?

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Holy cow check out the new name, what a shocker: iSnack2.0

Thats just embarrasing ... I won't eat the stuff out of principal after that - quite clearly this is no longer an Australian owned company if they can ratify such a poncy geeky name.

I can just see it now ... Men at Work singing "he just smiled and gave me an iSnack2.0 sandwich".

http://www.smh.com.au/executive-sty...26-a-happy-little-vegemite-20090926-g73s.html
 

It seems quite apt, really. Being that this crap won't be around next time this year. A flavor of the month name, for a flavor of the month item
 
There should be a national boycott on both products until they fix it. This is an Australian icon we're talking about after all.
 
If you're a Vegemite lover, which i am, you know that the best way to have it is on bread or toast with just the right mix of butter or margarine, that tones the strong flavor down to suit.

The new one is mixed with cream cheese to do that for you, I prefer the old one but the new one may appeal to the next generation.

What a crappy name
 
cuttlefish said:
There should be a national boycott on both products until they fix it. This is an Australian icon we're talking about after all.
Click to expand...

There's part of the problem. Scrapings from the bottom of fermentation drums have become an Australia icon ... yuck
 
Crappy name. It sounds like a Baby Boomer thought this would be a cool name that Gen X'ers would like. But they dont do the damn shopping! :
The whole promotion was pretty pathetic and they didnt even give the name of the person who thought of it.

Which makes me think, conspiracy theory, that they decided on this name before the competition started.
 
I agree, totally stupid name.

Whos going to yell out " YEP PASS THE iSNACK TWO POINT OH PLEASE". Its like they're trying to be "cool" with the iPod style take off, but its a spread for goodness sake. Suppose its working though, we are talking about it.
 
Just did a search on the trademark base, and isnack is a trademark owned by Breville since 2001 for category 11. I dont think Kraft can use it.
 
Prospector said:
The whole promotion was pretty pathetic and they didnt even give the name of the person who thought of it.

Which makes me think, conspiracy theory, that they decided on this name before the competition started.
Click to expand...

They gave the name out yesterday, forget who, relative of one of the board I suppose.
 
I do recall that a while back, foreign takeovers of previously Australian owned brands inspired this response from Dick Smith (who also released 'Ozemite' but I think kraft won the battle on that one).
 

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I just hate the stupid name iSnack 2.0

Who the **** came up with that garbage. And on the commercials they said they asked Australia for the name.

It sound like something i can put into my USB slot.

It the mums and dads who buy it anyways, not teeny boppers with their gadgets.
 
It sounds very gimicky and American ... I wonder if it was Australian executives that chose the winner or American executives.

Given the iconic status of Vegemite in Australian culture, a name like iSnack2.0 hardly conjures up images of a sunburnt country with a land of sweeping plains. There's nothing Australian about it and actually nothing particularly vegemite about it either.

What always amazes me is that there is someone out there getting paid to spend their day making stupid decisions like this.
 
What an ransacking of our heritage. I support the boycot and have gone across to Marmite. Mrs Zird and the little ones prefer it.
 
I don't eat the stuff.. can't stand it. But it is quite a ridiculous name to give a food product.

Trying to sound 'hip' or 'cool', but its quite simply pathetic...
 
Vegemite 'iSnack2.0' is toast, says Kraft

September 30, 2009 03:30pm

JARS of Vegemite labelled 'iSnack 2.0' are destined to become collectors items after Kraft announced today it will change the name.

Just four days after Kraft announced the name of the new Vegemite, the company has issued a press release admitting that Australians “just don’t like the name”.

Kraft chose the name from more than 48,000 suggestions collected from a public competition

But the name - announced during the AFL Grand Final on Saturday - attracted an unprecedented outpouring of derision from Australians.

About 3 million jars of the new, creamier version of vegemite have been sold since it was launched in July.

“The new name has simply not resonated with Australians - particularly the modern technical aspects associated with it,” Kraft corporate affairs boss Simon Talbot said.

 
I dont think they have started releasing the new name jars yet - they are still called 'Name me' in all the shops I have been in this week.

Serves them right - marketing screwed up big time - they dont even know their target market and that is a basic premise in marketing.
 
Kraft may not have produced any product with new isnack packaging, in which case this has been a brilliant advertising exercise grabbing heaps of attention and media for no cost.
They can now release the real product and get another round of cheap exposure,,,brilliant !!
They meant this to happen....didn't they ???
Well Nigel in marketing said so and now he can have his job back,.. probably.
 
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