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What's with the new Vegemite?

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bowman

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29 June 2007
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It's been a clever advertising campaign, but I've yet to be tempted to try it.

What's the go here?
 
My kids have been eating it for a while now. They seem to like it. It isn't as strong tasting as the original vegemite.
 
Its basically a blander version of the real Vegemite.

I reckon they are trying to appeal to an international market with it.
 
Going for the US market?

Good luck with that, LOL.

I guess I won't be rushing out to buy it as I quite like the strong original flavour - spread very thinly of course.
 
I always wondered what was with the old vegemite,

Uurgghh!
 
A Spanish girl in the office in Lima here became addicted to the old Vegemite. Had it on toast for morning tea every day.

No body else in Latin America would go near it.

I am very disappointed to hear they're changing the recipe.

Damn Kraft!

Or Phillip Morris,

or whoever owns them now.

 
They aren't changing the recipe are they?

I thought they were keeping both, the original and this new one. I quite like it, its less like "wtf is this, am I eating the road?" than the original.

Was hilarious the other day, saw some asians trying it for the first time, they had the look on their face like a toddler does when you give them a lemon for the first time, I don't think they liked it
 
We bought some for the kids. It's basically like claytons, the Vegemite you have when your not having Vegemite. Very average imo. Even my 3yr old asks for the real Vegemite. I have a new name for it "Claytons Vegemite".
 
ThingyMajiggy said:
They aren't changing the recipe are they?
Click to expand...

As far as I know they are keeping the original. It would be commercial suicide to can the original. Think "New Coke".

Was hilarious the other day, saw some asians trying it for the first time, they had the look on their face like a toddler does when you give them a lemon for the first time, I don't think they liked it
Click to expand...

That was probably the same look I had on my face when I saw this doco on Mongolian shepherds, who don't use milk in their coffee - they use rancid yak fat!
 
wayneL said:
I always wondered what was with the old vegemite,

Uurgghh!
Click to expand...

Perhaps one has to be born and bred with it to like it!
I think people new to it spread it too thick as if it were jam.
Perhaps the secret is to spread the vegemite quite thin with lots of butter... yum
 
sails said:
Perhaps one has to be born and bred with it to like it!
I think people new to it spread it too thick as if it were jam.
Perhaps the secret is to spread the vegemite quite thin with lots of butter... yum
Click to expand...

I reckon so. I've tried everything to like it, but just can't. It's not the saltiness or strong taste, I love anchovies, soy sauce... anything like that. Heck, I'll even drink that repulsive XXXX if no half decent beer is available.

Vegemite though... a definite no. :frown:
 
I fear for the direction foods taking. You can see the influence the yanks are having in changing centuries of great food culture in Italy.

And the mess they are making of imported food/food traditions inside of the States. Just scary. Quantity is the yardstick, literally, for the yanks. This new vegemite is is just another example of the unhealthy relationship they have with food. Next they will be selling Vegemite lite!!

No better example of the bastardisation of food than the move in NY to "all you can eat" sushi & sashimi FFS!!! Talk about missing the point.
 

Whenever we have been overseas for a while, it would have to be vegemite and roast pumpkin that we crave the most!

I hope they don't mess with the original - it's great the way it is. But then I'm hungry - had a root canal started this morning and too numb to eat yet. Some jatz with butter and vegemite is making the mouth water - think I need to find another thread for while!
 
Trembling Hand said:
No better example of the bastardisation of food than the move in NY to "all you can eat" sushi & sashimi FFS!!! Talk about missing the point.
Click to expand...

That's classic! If they can't supersize it, there's always another way to shove more down your throat.

Oh well, at least it's not drenched in fat and sugar.
 
Vegemite will never catch on over here. Us yanks hate vegemite,
 
websman said:
Vegemite will never catch on over here. Us yanks hate vegemite,
Click to expand...

I agree. But that's OK by me. After all Vegemite is made from used brewer's yeast - a waste product from beer making so it's eminently Australian.

Now for God's sake tell me who came up with spray cheese in a can.

Sounds like acid casualties from the 60's are now working in your food manufacturing industry. :
 

Spray cheese? yuck! I used to like it as a kid, but hate it now. You're right...Some old hippie probably got stoned and invented it.
 
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