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If all stocks go down 40%, they don't necessarily become 40% cheaper if the earnings generation power of these stocks has also become impaired. Such statements are made in the belief that things always recover and price movements arise primarily from sentiment.
In the event that all stocks are off 40%, buying those whose earnings generation has been impaired the least is a good place to start. Energy and investment banks can blow up in a major stress event, but one suspects women will still need feminine hygiene products (eg. Asaleo). You can go a step further and determine discount to intrinsic value, if you have that ability.
You buying Asaleo do you?