Australian (ASX) Stock Market Forum

Survey: company logo; first impressions

Thanks to those who spared a moment to think about this.

The version of the logo I posted at the beginning was linked directly from the masthead of the company website. In case that link is interrupted, I now post the same image from my attachment folder:

logo_beginningAugust5-2009.gif

Cuttlefish posted a different version found on an ASX announcement
[ https://www.aussiestockforums.com/forums/attachment.php?attachmentid=32200&stc=1&d=1249450042 ]

I'm happy for anyone to comment on either.

Cuttlefish quipped that I was trying to drum up interest in the company :)
Just to be clear though: although I am a shareholder, I'm not recommending anyone buy this (or short it)

My original post can be taken at face value: I'd like to know how this logo makes the company look -- to you...


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Hi Bandicoot,

I respond to your query in the good faith it was made.....

Remember the original 70's "The Price Is Right" or "Sale of the Century"? Well that's the tacky sort of connotation I get from that logo. The same sort of one Jewellers used to use back in the 70's/80's.

I think of a Solar type company or perhaps a Global *cheap* Jewellery Wholesaler when I see the logo but assume it is from a company that was born 25 years ago and the owner still thinks it looks "flashy and expensive".

Though, after all of the above and looking at the logo again and again, I guess it has something to do with recycling?? Maybe recycling old trashy jewellery??

edit - just looked at their website :dunno:
 
Hello Bandicoot, my first impression was that it was a "grainy" logo with the small "worldwide" bit nearly unreadable. I don't know whether the last 2 letters is a di or a dl in the main heading. It leaves no lasting impression on me.

On a scale of 0 to 10 I give it a 1 or 2 for professionalism, cheers and good luck.
 
Looks like a recycling company judging by the well accepted "recyclable" logo that forms part of the logo.

But the overall quality of it, and especially the use of the word "worldwide" screams that it's a two man start-up company to me. The same applies to any use of the word "international" in the company name - it sounds dodgy.

The likes of Ford, Coca Cola, Microsoft, Shell, McDonald's etc who actually do have global operations don't find a need to state that fact in their logo. The "worldwide" bit just screams "try hard" to me - if it really is worldwide then we'd likely already have heard about the company.
 
bandicoot, the fact that is a gif image is probably a big reason for the significant difference in quality to the version I posted (which was a cut and paste of an image snapshot of one of their ASX releases). If it was done by a graphics designer then there should be a transparent jpeg version that could be used to overlay onto a background for the web site. The web site is using a gif image (do 'view source' on the web page and you can see that the 'logo_beginning' is a gif.) Whoever has put the web page together should probably be using a jpeg here.

The web page itself doesn't seem to bad to me - it seems to have all the right things on it and fairly easy to find - a quick perusal of it gave me a pretty good picture of what the company does and I know how to get in touch for more information or orders.

It needs some proof reading/grammar checking (e.g. first sentence on the "Company Information" section has a gramatical error).
 
Amateur. Looks as though a 15 year old had some fun with Photoshop. Less is more, it's always applicable. In other words; one too many filters are used there :)

Impression? Well, that it's a 2-bit startup company.

I have to agree.
 
Update

Shortly after announcing new contracts; increase in revenue; potential sale, 'Solverdi WorldWide' collapsed under the weight of its pomposity...

Via administration, the assets will be transferred to a third party (foreign), while shareholders receive nothing.

An ignominious end for another Australian company, self-styled as a 'world leader.'
 
I would give that banner a 1. Seeing such a dodgy banner on the official site would definitely deter me from investing in that particular company - presentation accounts for a lot. That being said, simple and clean usually does the job as well.

I'm looking at the official site now, and they don't even have the domain registered under their company!
 
You could always consider the Prestige Worldwide logo. :eek:

I got have me my Boats & Ho's :D

 

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