Survey: company logo; first impressions

[bandicoot]

Just wondering what you think of this corporate branding.

(this is how the logo appears on their website and documents. I haven't altered it in any way)


Without any knowledge of the company or its management, what impression does this logo make on you?


.

 

[Timmy]

Impression is a solar energy firm, consultancy or some such?

 

[Trembling Hand]

That I cannot read it!

 

[Nyden]

Amateur. Looks as though a 15 year old had some fun with Photoshop. Less is more, it's always applicable. In other words; one too many filters are used there

Impression? Well, that it's a 2-bit startup company.

 

[cuttlefish]

I think its meant to be an effect, but the edging on the graphic letters just looks like its blurry and thus sloppily done. The bluriness on the 'worldwide inc.' is also a problem. Really if this was done by a paid graphic designer then I'd be asking for it to be corrected because its not working and there's quite a few problems with it. Its possible that the original image they supplied is correct but its been modified during conversion to a different image format for use in the documents or the web - but the graphic designer should be able to advise on that as well. Its also not really obvious what the graphic inside the 'O' is - is it meant to be a globe?

 

[Nyden]

I think its meant to be an effect, but the edging on the graphic letters just looks like its blurry and thus sloppily done. The bluriness on the 'worldwide inc.' is also a problem. Really if this was done by a paid graphic designer then I'd be asking for it to be corrected because its not working and there's quite a few problems with it. Its possible that the original image they supplied is correct but its been modified during conversion to a different image format for use in the documents or the web - but the graphic designer should be able to advise on that as well. Its also not really obvious what the graphic inside the 'O' is - is it meant to be a globe?

Judging by the shape, and colour - I'd say it was a recycling symbol.

One issue might be the fact that it's a GIF. That's far too complex an image to be in gif format, should be jpeg.

 

[investorpaul]

Too many colours and different levels of shading which makes it look cluttered.

In general it is very hard to read, especial with the green "o"

 

[Julia]

Difficult to read. Lacking in subtlety.
Gave me the impression it's offering solutions to something via solar energy.

 

[ajjack]

No lasting impression.
A very simple logo, the type one sees every
day without a second thought.

Unlike the Ford script, or Coca Cola ... true classics.

Don't leave us in suspense any longer ........

 

[nunthewiser]

is it a brazillian travel agent ?

 

[moXJO]

Hard to read

 

[bandicoot]

Follow on question

Thanks for participating.
Another question for you, and newcomers:

Looking at the logo --without any specific knowledge of the company-- how would you estimate the professionalism of the company on a scale of 1-10?
( 1 being 'back yard operation' and 10 being 'world class expert' )

 

[investorpaul]

Re: Follow on question

Thanks for participating.
Another question for you, and newcomers:

Looking at the logo --without any specific knowledge of the company-- how would you estimate the professionalism of the company on a scale of 1-10?
( 1 being 'back yard operation' and 10 being 'world class expert' )

I rate it 0


P.S. I hope you/someone you know didnt come up with it as I dont want to offend anyone. However if money was paid for that I would ask for a refund (can you fill us in on the situation)

Furthermore if you drew it, keep at it as your skills will improve.

 

[Timmy]

Apart from the low quality image (blurriness etc), which I assume is just a reproduction problem, I like it. I am no designer etc. of course. Backyard operator or global success story, who can tell anymore????

 

[cuttlefish]

You can sort of grasp what they were trying to achieve - if the colours, shading, edging, lighting and overall graphics were fixed up the actual design overall isn't terrible to me.

Based on the look 'as is': 1.5

 

[cuttlefish]

This is how it appears in their ASX announcements. Slightly better but still needs a lot of work:


Great way to get people to generate awareness of the company btw bandicoot What next - a competition for a new logo!

 

[bandicoot]

Re: Follow on question

...can you fill us in on the situation?

Hi Investorpaul,

I'm a shareholder. I'd rather not say more as I don't want to introduce prejudice. I genuinely would like to know what others think about this logo; how it makes the company look.

Thanks for your time/interest.

 

[Timmy]

This is how it appears in their ASX announcements. Slightly better but still needs a lot of work:

Yes, that's better.

What next - a competition for a new logo!

Now with added cheese!

 

[skyQuake]

Looks fairly unprofessional, potential investors will be biased straight away.

Having seen the media release, 90% sure the logo was made in MS word

 

[Timmy]

It is certainly not as professional as this one, brought to our attention on ASF by WayneL a little while ago.

As a newspaper said about it:

The new logo for the Office of Government Commerce - an obscure part of the Treasury - looks pretty unremarkable, if somewhat inelegant. But when turned on its side, the logo takes on an entirely different perspective.