This stock is so frustrating!!!
Despite the improving fundamentals its s/p is being decimated by a large seller.
I suspect it is the Kelly Group who were the original founders but removed from the board a few years ago. They have been selling down for around 6 months and with over 100,000,000 shares still held, they control the direction of the share price.
Has anyone got any more accurate information?
bruce1
It has dropped due to the retail profit cycle being lower at this time of year, the share price rose earlier due to the profit expectations due to the busy xmas period. I was actually very surprised after reading their 1/2 yearly report many times that thy aren't actually benefiting much from the franchising as yet and I expected the cost of sales to have dropped however they rose for some strange reason. I would have expected that the cost of sales should have dropped due to franchising and It appears that they have added the sales of the franchises into the total revenue figure which would give a false impression of how the company is going. They have now also initiated legal action against the ex Director which has been looking after maintaining good relationships with their contracts for purchasing and SRA are trying to get him to pay back the 9 odd million dollars that he apparently owes. The legal action will take up a substantial amount of time and money on SRA's behalf even though they claim that it will have little impact on the consolidated entities bottom like profit. I've sold due to all of these reasons.