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- 14 February 2005
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This company is so entrenched in certain markets that its' name is used generically to refer to the entire concept of labour hire.
That is, the words "Skilled Engineering" are taken to refer to any temporary labour hire, whether or not it actually involves SKE as the supplier. That's a bit like using "Biro" to mean any ball point pen or "iPhone" to mean any smart phone.
It is entrenched and that itself is effective marketing - if it is decided at a project meeting to "use Skilled Engineering" (meaning to employ temporary labour from whatever source) then it's quite likely that whoever is given the task of making this happen will actually go to SKE since that's the name they've heard of. That alone is a competitive advantage.
One downside though, is that SKE's staff certainly do get poached by their customers which I'd expect may be a hassle for the company. It's pretty straightforward to do it, just employ labour through SKE to temporarily fill a vacancy. Then, if the person you get is any good, offer them a permanent job and 9 times out of 10 they'll take it. It's sort of against the rules, but in practice it happens quite a lot in certain industries.
That is, the words "Skilled Engineering" are taken to refer to any temporary labour hire, whether or not it actually involves SKE as the supplier. That's a bit like using "Biro" to mean any ball point pen or "iPhone" to mean any smart phone.
It is entrenched and that itself is effective marketing - if it is decided at a project meeting to "use Skilled Engineering" (meaning to employ temporary labour from whatever source) then it's quite likely that whoever is given the task of making this happen will actually go to SKE since that's the name they've heard of. That alone is a competitive advantage.
One downside though, is that SKE's staff certainly do get poached by their customers which I'd expect may be a hassle for the company. It's pretty straightforward to do it, just employ labour through SKE to temporarily fill a vacancy. Then, if the person you get is any good, offer them a permanent job and 9 times out of 10 they'll take it. It's sort of against the rules, but in practice it happens quite a lot in certain industries.