Baffles me how a site can make over $2m from ads, more to the point baffles me as to why businesses advertise on web sites, the returns must be almost non-existent. I am sure most people are like me and would specifically avoid any product advertised on a web site i visited.
I took a look and I'm not sure I like their forum section: https://stockhouse.com/community - Perhaps I'm just used to this one?
Yeah, but the traffic...over a million page views per day. At a 1%CTR @ $1PC (or 2%CTR @ $0.50PC) they make $3.7M pa.
.(and read article) ...Next time you get an email in your inbox from Hot Copper (HC) advertising a particular ASX-listed company, it might pay to see whether this particular company has had a capital raising recently, because chances are that HC may have an equity position in that listed company. So, while all the recent marketing hype has been around HC’s change in name to The Market Herald and its Canadian acquisition, it’s the size of the company’s share portfolio that has changed the nature of HC’s business model....
...How this portfolio affects HC’s balance sheet moving forward is an additional risk, as one of its largest assets now seems highly leveraged to the volatility and illiquidity associated with micro-cap investing. Further, escrowed constraints to this portfolio – on top of the company’s newly acquired debt and the additional costs of integrating a new business model – might put the balance sheet under pressure if equity positions cannot be liquidated. Either way, while the company has always been highly leveraged to equity markets in the engagement of its members and the revenue of its advertisers, the biggest corporate risk now resides in its ability to manage an equity portfolio.
At the date of writing (30th July 2020) HC (now The Market Herald) announced the resignation of their auditors Ernst & Young, a very rare move for an auditor of an ASX listed company.
Thanks @Dona FerentesWould You Let Hot Copper Manage Your Money?
By Tim McGowen
https://www.sharecafe.com.au/2020/07/31/would-you-let-hot-copper-manage-your-money/
.(and read article) ...
Wouldn't the natural evolution here be to sell just hotcopper and move it entirely offshore where some brokers and their lawyer/accountant mates can then really get the most out of their pump and dump schemes? TMH could then focus on being a 'reputable' company after successfully leveraging off the HC ipo? With gumtree and the other sites added to the company they could probably dump the 'HC' asset without a shareholder vote as it's no longer the primary business?Interesting. Sanger now out. The Board must be of the view that confidence in his leadership had evaporated.
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