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Realist said:A fundamental investor is doing that but doing the opposite.
They are trying to find a good longterm sustainable industry that is very much out of fashion and performing badly at the moment - hence it is cheap.
A Fundamental investor would now consider the wine industry, telecommunications, maybe steel, property, etc.
You shouldn't get fundamental analysis mixed up with contrarian investing.
You probably need to broaden your analysis (more macro top down stuff) to gain a better understanding of the real value you are seeking.
Steel is far from being out of favour. Hot Rolled Coil is trading at multiples of its 10 year averages. Many steel companies are trading at multiples of their prices 5 years ago.
Demand is very strong, but competition is fierce and input costs are rising. Hence the strength of iron ore and coking coal and BSLs problems.
Property is not cheap, yields continue to fall and are by no means cheap in a historical context when compared to bond yields
Telecommunications and wine have systemic issues and I cannot see a fundamental reason to invest in either industry.
I would question a fundamentalist buying into companies operating in industries resplendent with low margins, excess capacity and/or declining demand.
People 'may' increase their wine consumption, but when you can buy a very good bottle for $15 that cost $25 three years ago, someone is missing out. And who is to say in the future that consumers will choose the commoditised stuff (where FGL have scale and supply chain advantage) and not the more interesting wine from smaller operations.
As for Telstra, a fundamentalist would not buy a company whose earnings are expected to fall by at least 10% (maybe 20%), can't fund divs from cashflow and whos Sol(e) solution is to spend $8bn on capex.
As for investing trends, value investing becomes very popular in bear markets. As does writing covered calls, property and any other strategy that does well when risk is being shunned or markets are falling. Investors tend to become creatures of their times.