- Joined
- 6 September 2008
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yeah but to cross the "bridge" from print to online is not so straightforward ... different culture and processes required.
e.g. in the print world the way you negotiate ad contracts is to have ad managers and bus-development people go out and negotiate ... whereas online it's about clicks and links and automating the ad partner network process ... all metrics are measured differently ... thus requires a different skillset. Add to that there are heaps of online activities that are totally foreign to the print world; social networking, twitter etc ...
They know all this but I dont think they're very good at it, newspapers were their speciallty if that goes it's good night.