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bullmarket said:2) There is no rule in trading/investing that I have seen that says that one must recover losses in the same stock(s) that created them in the first place. Why not consider putting the funds you are considering averaging down with into another stock that is at least trending up and with hopefully better fundamentals and outlook. I've seen many people turn originally short term trades into long term 'investments' hoping falling stock prices will recover eventually. Some will, some won't.
of all the reasonings that people may come up on averaging down, this is the one that is perhaps the most sensible decision to take, in terms of money and risk management.