prawn_86
Mod: Call me Dendrobranchiata
- Joined
- 23 May 2007
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McDonalds still the clear leader and holding its market share at 31% of all Australians visiting it in 2012!
Any thoughts on what happened to CKF yesterday? Very significant drop although it closed above the day's low.
There was no news of note of which I am aware.
Comments very welcome.
Regards
Rick
The 12 month chart still looks strong, the SP has had quite a run up and the 9 month channel is unbroken....personally i was expecting another little dividend before the end of the financial year.
~
Thanks SC and gg. I have a small holding and didn't jump off but the extent of the drop and volume behind it seemed a bit OTT.
Best
Rick
Any thoughts on what happened to CKF yesterday? Very significant drop although it closed above the day's low.
There was no news of note of which I am aware.
Comments very welcome.
Regards
Rick
I noticed that , it may trade sideways for a while. Watch volume for the next leg up.
gg
The Point & Figure chart for CKF looks interesting. The P&F chart indicates that upon breaking out of congestion the upper target for the move up is $1.83. This is determined by counting the number of columns horizontally through the period of congestion it is breaking out from. 13 points (at 0.03 per point) plus $1.44 (the price it is breakout out from) gives a target of $1.83. Actual top was at $1.91
View attachment 52188
Wyckoff suggests, as you do GG, that a period of congestion is needed to build a case [cause] for the price to move up higher (or lower) [effect].
Fundamentally, CKF faces a challenging market. They have stated that they are under cost pressures and that they can't pass on their cost increases to their customers in the current trading environment so I can understand shareholders wanting to take profit ahead of any disappointing news that may come out of the annual report.
From a consumer perspective - you see a lot of KFC advertising around town these days. However - I find their messages conflicting/confusing and with no real thought. What are they trying to say? Where is the consistency? Where is the frequency?
I get bombarded with about 5 different KFC ads in a week - they are a fast food chain trying to appeal to different targets in a week...sheesh.
The advertising spend is considerable...i have noticed that in some Sydney stores they have been doing Cheap Tuesdays with 10 piece packs selling for around 8 or 9 dollars...there was a cue out onto the foot path the one time i visited for cheap Tuesday Chicken, took me 25 minutes to get out of there.
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CKF is one of my smallest holdings..i will continue to hold for div yield.
CKF has 122 KFCs and 120 of them are in QLD. I don't recall seeing cheap Tuesday ads up here. Then again I can't say I pay much attention to KFC ads.
I'm not their target market. I do recall them mentioning cheap Tuesday in their most recent report.
The advertising spend is considerable...i have noticed that in some Sydney stores they have been doing Cheap Tuesdays with 10 piece packs selling for around 8 or 9 dollars...there was a cue out onto the foot path the one time i visited for cheap Tuesday Chicken, took me 25 minutes to get out of there.
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CKF is one of my smallest holdings..i will continue to hold for div yield.
Great mate,
It's bloody Wednesday.
You are a dill.
Post such as this of a Monday.
gg
We have also found that our customers are increasingly driven to “value deals”, and as a result our
Tuesday specials are performing very strongly with our stores tracking at around 30% increased sales
on Tuesday evenings. Importantly, this has not reduced trade on other evenings, with other days
also generating a higher check average.
"Market Briefing" 21 February 2013
Key priorities for 2H13
Targeted promotional and value plays, with focus
on soft trade periods
− add on promotion
− 2 for 1 Tuesdays
− value priced lunch meals
"FY13 HALF YEAR RESULTS" 30 November 2012
Pretty average result. If you strip out the one off efficiency gain in corporate overhead then the underlying result is pretty poor, imo. Considering the depths of the cost cutting they've already done, you'd have to assume there's little fat left to trim and any improvement in profitability will need to be driven by top line growth.
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