Australian (ASX) Stock Market Forum

CCX - City Chic Collective

Phew, occasionally I've thought frivolously of taking a 'contrarian' punt on what's left of the market cap of City Chic.
From Market Matters afternoon report:
  • City Chic (CCX) -25.93% whacked on a soft trading update, the CEO saying that their tracking towards the lower end of guidance.
Not Held
 
they have a moat?
galumay may mock but they do have a moat and a pretty impregnable one at that - they cater exclusively to fat women, that's a brand. They don't say 'fat,' they say BS like deliciously curvy but they have established a sort of commercial license over these BS euphemisms for gross fat chicks. This is key. Not sure of the details. Moreover i think CCX might have first mover advantage in this growing field. Imagine the waves of new custom after the likelihood that Ozempic and Mounjaro et al fail and are banned on health grounds. What a bonanza for CCX shareholders!

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