Dona Ferentes
A little bit OC⚡DC
- Joined
- 11 January 2016
- Posts
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this one didn't even come to IPOA sign of the times for BNPL.
this one didn't even come to IPOA sign of the times for BNPL.
i was half-expecting someone like HVN or WES to buy one of these from the administrators/receivers and turn it into an in-house finance/loyalty scheme across the company retail outlets
why?i was half-expecting someone like HVN or WES to buy one of these from the administrators/ receivers and turn it into an in-house finance /loyalty scheme across the company retail outlets
Good question, BNPL and loyalty are 2 entirely different animals. Wesfarmers updated their "One pass" loyalty program in 2022, HVN has their own program with Qantas and their credit provider, Latitude and every other major retailer have their own program. It will be interesting to see how the BNPL companies cope with the changes to the Credit Act.why?
grab an extra customer base , and have the basics for an in-house credit system and possibly even intertwine a loyalty points systemwhy?
Walmart did a similar thing back in the 90’s.grab an extra customer base , and have the basics for an in-house credit system and possibly even intertwine a loyalty points system
not exactly customer lock-in but would certainly veer customers to shop there more often , and every chance a wise selection of target would add extra skilled IT staff at cents in the dollar
WES can offer pharmacy stores , work-wear , hardware lines , even apparently some minor laser treatments
while HVN can offer international reach ( albeit not universal )
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