Hot off the press ACA and Today tonight have finally stopped ramping the housing market and are now very bearish
Remember the hundreds and thousands of hum-drum stories over the past 3years about how anybody could be a multi-millionare and buy 10 properties, lets not stop at 10, lets go 20 properties....yes we could all do it following the 10 simple steps etc
Well blah, blah, blah!
Now tonight, we have the complete opposite...sell your properties, rent do anything just to keep your head above water. Hell lets even sell the family car and your grandparents set of dentures just to keep up with loan repayments.
...!
Well observed.
Those programs are part of the information diarrhea that explodes across our sense perceptors.
I watched ACA tonight which I never do (don't actually own a TV) and saw the great ship shift direction - from hoopla to doom.
The bottomline though is to tap into peoples concerns, fears, hopes and dreams. Keep the punters watching, and ultimately - and this really is the only point - show them ads.
And banks are good television advertisers.