GreatPig
Pigs In Space
- Joined
- 9 July 2004
- Posts
- 2,368
- Reactions
- 14
damok said:*Available on Mac
TraderPro said:Is the software worth $4000?
SITM is a business... they've been around for years... it it were a scam, then they would have been eliminated a long time ago...
$4000 is the price of knowledge.
Good Luck.
wayneL said:Great post by Bunyip.
Yep $4,000 is not the price of education, it's the cost of marketing plus markup.
You will get far more from Radges material, for a whole lot less.
I studied marketing in a previous life and there is a thing called "percieved" value. Basically if something is expensive it must be valuable.
Well, as the song goes.. "It ain't necessarily so"
Good Luck
bunyip said:Wayne
Talking of the power of marketing, here's a story that was told by the presenter at a small business workshop that I attended a few years back.
This was an experiment designed specifically to show the effectiveness of good marketing.
One of the very well known perfume businesses like Estee Lauder or Elisabeth Arden, put out a new perfume, but didn't put their company name to it.
They put it in a very plain looking bottle, gave it an uninspiring name, put a very cheap price tag on it, then gave out free samples in an upmarket women's clothing store.
The shop assistant sprayed a small sample on the arm of any woman who wanted to try it. She reported that most of them looked at the plain bottle with disdain, had a sniff, turned up their noses in distaste and said something along the lines of "Oohhhhhh....I don't like the smell of that"!
Next, the same company put the same perfume in an expensive crystal decanter, put their company name to it, gave it an exotic name and an outlandishly expensive price tag.
They gave out free samples of it in the same women's clothing store, and it sold like hot cakes!
Such is the power of marketing.
Another story.
A friend of mine has a cousin who owns an exclusive women's clothing boutique on Sydney's north shore. Some of her dresses carry price tags of $6,000.
He asked his cousin "How can you justify charging six grand for a dress".
Her reply was "If I charged six hundred instead of six thousand, nobody would buy them".
I guess this illustrates the mentality that so many people have......."If it's expensive it must be good".
SITM are experts at exploiting this mentality.
Bunyip
wayneL said:My mind is whirring!
Do you think I could get away with charging $50,000 for a few trading cliche's scratched out on the back of an envelope if I made a flash website to market it?
wayneL said:My mind is whirring!
Do you think I could get away with charging $50,000 for a few trading cliche's scratched out on the back of an envelope if I made a flash website to market it?
bunyip said:and you developed proficiency in lying.
Bunyip
Isn't the whole reason why SITM are "educators" is because they cannot hack it in the real world!
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