Dona Ferentes
A little bit OC⚡DC
- Joined
- 11 January 2016
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missed it by a month and a day!!Monthly pick.
...up nearly 40 per cent when the
ASX-listed, San Francisco-based company told investors it would place advertising on its platform, creating a major new source of revenue.
Life360 operates free and paid versions of the location-tracking app used by families to monitor everything from where their children are to how fast they are driving.
Chris Hulls, Life360’s chief executive, said the introduction of advertising targeting the app’s free users this year was a “low risk” way of generating revenue. The company has forecast a large rise over the year, from the $US304.5 million ($468 million) for the 12 months to December 31 to up to $US375 million.
“We think the monetisation of our free users could equal subscription revenue,” said Mr Hulls, one of the company’s founders. “I think it’s unlikely to be a flop. It’s more like, how big can it get? How quickly can that happen?”
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....eyeball capture. How long before ...